OLTR: Agribusiness and Food Marketing
The Agricultural Marketing System
Author: Joe Parcell, University of Missouri
CC Copyright: CC BY-NC-SA
Description: Free e-access (only) to textbook:
https://www.campusebookstore.com/EBooks/Book.aspx?ID=9674785&bookseller_id=37. The username and password below get access to all instructor materials (test bank, data sets, Power Point files, and chapter module videos) for the book.
(Username: instructor, Password: agecon_fs2015)
Growing a Niche Market: Revisiting A Targeted Marketing Plan for Colorado Homestead Ranches
Author: Dawn Thilmany, Colorado State University
Description: This is a case study that focuses on consumer segmentation by a local beef collaborative, but a new teaching note is added to provide questions that may add relevance in the time of COVID-related shifts in food purchases.
Licensing Option: CC BY-NC-SA
Download the teaching notes here
Short Case Study and Teaching Materials: Citrus Wars
Author: Kristin Kiesel, University of California - Davis
Description: The uploaded short case study and additional teaching materials (videos) used for discussions in sections can easily be adapted to create online assignments as well as scenario questions for exams.
Copyright Licensing: CC BY
Download the teaching notes here
The Economic Impact of COVID-19 on U.S. Food Manufacturers
Author: Dawn Thilmany, Colorado State University
Description: This was a webinar invited by an industry partner, but could be used for any course trying to cover current events in the food supply chain. Discussion questions and slides are provided. Link to webinar and documents are accessible by selecting the Access materials button.
CC Copyright: BY-NC-SA
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 Watch webinar video here |
Senior-Level “Prices” Online Quizzes and Practice Questions for Two Lecture Topics: “Price Determination in Market Structures with Seller Market Power: Theory and Applications” and “Price Determination in Market Structures with Buyer Market Power: Theory and Applications”
Author: Yuliya Bolotova, Clemson University
Description: The teaching and assessment materials include two Canvas-based quizzes and practice questions structured using a multiple-choice format, which were developed for two lecture topics on price determination processes in markets with different structures in a senior level “Prices” course. Selected questions were also used in a junior level “Agribusiness Management” course and in a junior level “Economics of Agricultural Marketing” course. The questions related to both the theory and applications are tied to the economic models of seller market power (monopoly and oligopoly) and economic models of buyer market power (monopsony and oligopsony) explained in standard microeconomics textbooks. Materials are accessible by selecting the Access materials button.
CC Copyright: BY-NC-SA
Senior Level “Prices” Online Exam on Empirical Demand and Price Analysis
Author: Yuliya Bolotova, Clemson University
Description: This exam is a Canvas-based midterm exam in a senior level “Prices” course. The exam covers several topics on empirical demand and price analysis, which are explained in standard textbooks in the areas of managerial economics and agricultural markets and prices. The exam answers are structured using a multiple-choice format. The answer key is provided. The exam questions can be incorporated as lecture (in-class) examples, in-class assignments and homework questions. To access the materials please click the Access Materials button.
Copyright License: CC BY-NC-SA
Discussing Food Supply Chain Challenges in the COVID19 Pandemic
Author: Darren Hudson, Texas Tech University
Description: This short video highlights the role of food supply chains and some of the challenges facing the food industry. It discusses the parallel supply chains for retail and food service and issues of moving food between chains. The video also discusses issues of risks in integrated supply chains, livestock markets, and farm labor related. Presents a good overview for lower-level students to relates issues of supply chains to a real world problem. The link to the video can be obtained by clicking on the Access Materials button.
Copyright License: CC BY.
Senior Level “Prices” Research Project: “Price-Quantity Relationship and Profitability in the U.S. Peanut Industry.”
Author: Yuliya Bolotova, Clemson University
Description: The research project objective is to apply the inverse demand framework to analyze the price-quantity relationship and profitability in the U.S. peanut industry. This is a take-home research project. It includes an empirical price analysis, which involves estimating a price-dependent demand function for peanuts at the farm-gate level, and an analytical analysis of four market scenarios differing due to the peanut quality produced, peanut price and the industry profitability. These market scenarios are a peanut over-supply scenario, a perfectly competitive industry scenario, a small degree of the seller market power scenario, and a hypothetical monopoly. The answer key is provided. Please click the “Access Materials” button to download the materials.
Copyright License: CC BY-NC-SA.
 Research Project Peanut Industry (PDF) |
Research Project Regression Analysis Data and Results (Excel) |
Research Project USDA NASS Data (Excel) |
Mini Outlook Report
Author: Ana Claudia Sant’Anna, West Virginia University
Description: An exercise to guide students on how to write an outlook report. It has two steps to guide students on how to collect, analyze and organized information. The goal is to prepare students on how to write a report and then share that information in a synthesized manner, in this case online. The exercise focuses on the impacts of COVID-19 on the economy. After analyzing the information, students are to provide predictions/assessments on how this may impact agricultural lending (i.e. impacts on farm debt or to lenders). Students had knowledge on financial measures, lending practices, risk management, investment analysis, etc.
Copyright Licensing: CC-BY-NC-SA.
