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What to Serve a Millennial for Dinner

New AAEA Member researched published in AEPP

The Washington Post published an article in February 2018 that states that the International Food Information Council found that 55% of millennials say convenience is most important when purchasing food. Baby boomers are of the mindset that taste matters the most. Two AAEA members published an article in the Applied Economic Perspectives & Policy (AEPP) journal titled “What to Eat When Having a Millennial Over for Dinner.”

Kelsey Conley from Oklahoma State University and Jayson Lusk from Purdue University researched a way to uncover the ‘true’ millennial effect on food demand. They found that millennials actually have a higher demand for cereal, beef, pork, poultry, eggs, and fresh fruit, specifically.

Conley said “implications of this research suggest Americans ages 18-35 are increasing their consumption of protein sources and fresh fruit, while decreasing the amount they allocate towards frozen and prepared meals. When it comes to following dietary guidelines, our research supports millennials are taking baby steps in the right direction, however the millennial effects are small.”

For more information on the “Millennial Effect” or to set up an interview with Kelsey Conley, please contact Allison Scheetz in the AAEA Business Office.

ABOUT AAEA: Established in 1910, the Agricultural & Applied Economics Association (AAEA) is the leading professional association for agricultural and applied economists, with 2,500 members in more than 60 countries. Members of the AAEA work in academic or government institutions as well as in industry and not-for-profit organizations, and engage in a variety of research, teaching, and outreach activities in the areas of agriculture, the environment, food, health, and international development. The AAEA publishes two journals, the American Journal of Agricultural Economics and Applied Economic Perspectives & Policy, as well as the online magazine Choices. To learn more, visit

Contact: Allison Scheetz
Senior Communications Manager
(414) 918-3190