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Producer and consumer acceptance of carbon and water management for climate-smart agriculture

AAEA annual meeting track session

The 2024 AAEA Annual Meeting Track Session sponsored by the Agribusiness Economics and Management Section, “Producer and consumer acceptance of carbon and water management for climate-smart agriculture” will present research results examining producer and consumer acceptance of carbon and water management practices and discusses implications for the food and agribusiness sector. First, we survey Southeast cattle producers to estimate their willingness to adopt grazing practices to increase soil carbon storage and explore attributes of carbon contracts. Second, we survey beef and dairy consumer to examine their preferences for new carbon labeling initiatives by the USDA Process Verified Program and the Carbon Trust and investigate whether blockchain technology plays a role in ensuring consumer trust. Third, we investigate water conservation practices in the context of irrigation technology adoption behaviors of farmers. This session connects research from projects funded by the USDA Climate Smart Initiative at Clemson University and the Foundation for Food & Agriculture Research at Mississippi State University.

Presentations in this session:

  • Assessing Southeast Cattle Producers Knowledge and Willingness to Sign Carbon Contracts
    Zuyi Wang
  • U.S. Consumer Preferences for Using Blockchain Technology to Track Carbon Footprint and Organic Claims
    Josie Nasekos
  • Peer Effects in Irrigation Technology Adoption in South Carolina
    Dawoon Jeong
  • Policy Discussions and Challenges for Implementation
    Jordan Shockley

This session will take place on Tuesday, July 30 from 1:00 pm – 2:30 pm CST in the New Orleans Marriott in Balcony K on the fourth floor.

If you are interested in attending the 2024 AAEA Annual Meeting in New Orleans, LA, please send a completed complimentary media registration to Allison Ware in the AAEA Business Office. You can also learn more on our Annual Meeting Media Kit page.

ABOUT AAEA: Established in 1910, the Agricultural & Applied Economics Association (AAEA) is the leading professional association for agricultural and applied economists, with 2,500 members in more than 60 countries. Members of the AAEA work in academic or government institutions as well as in industry and not-for-profit organizations, and engage in a variety of research, teaching, and outreach activities in the areas of agriculture, the environment, food, health, and international development. The AAEA publishes three journals, the Journal of the Agricultural and Applied Economics Association (an open access journal), the American Journal of Agricultural Economics and Applied Economic Perspectives & Policy, as well as the online magazine Choices and the online open access publication series Applied Economics Teaching Resources. To learn more, visit

Contact: Allison Ware
Senior Communications & Membership Manager
(414) 918-3190