Food & Agricultural Marketing
1003
Consumer Decision Making and Willingness to Pay
Monday, 9:30 AM–11:00 AM
Washington State Convention Center, Level 2, Room 212
Selected Paper Session
A number of different techniques are used by the authors of these papers to evaluate consumers' decisions and determine their willingness to pay. Decision variables are organic and local, domestic and imported, type of production processes used in raising the commodity.
Moderator: Brandon R. McFadden, Oklahoma State University
Presentations:
Consumers’ Willingness-to-pay for Organic and Local Blueberries: A Multi-store BDM Auction Controlling for Purchase Intentions
Lijia Shi, Lisa A. House, and Zhifeng Gao, University of Florida
Consumer Preference Variation between Domestic and Imported Food
Joseph L. Parcell, University of Missouri; Haluk Gedikoglu, Lincoln University of Missouri
Truthful, Misguiding Labels: The Implications of Labeling Production Processes rather than their Outcomes
Marco Costanigro, Colorado State University
Effect of Advocacy Information on Consumer Preferences for Cage Free Eggs: A Neuroeconomic Analysis
Brandon R. McFadden and Jayson L. Lusk, Oklahoma State University; John M. Crespi, Kansas State University; J. Bradley C. Cherry, University of Missouri-Kansas City; Laura E. Martin, University of Kansas Medical Center; Amanda S. Bruce, University of Missouri-Kansas City
1047
Consumer Preferences for Food Attributes
Monday, 1:00 PM–2:30 PM
Washington State Convention Center, Level 6, Room 608
Selected Paper Session
This session contains four papers on consumer preferences for different food attributes. Issues addressed are organic versus locally grown, animal welfare, traceability and health benefits.
Moderator: Shannon M. Allen, University of Alberta
Presentations:
Are Consumers Willing to Pay for Organic When the Food is Already Local?
Cristina Connolly and Allen Klaiber, The Ohio State University
Consumers’ Preferences for Shell Eggs Regarding Laying Hen Welfare
Yan Heng, Hikaru Hanawa Peterson, and Xianghong Li, Kansas State University
Stated Preference and Perception Analysis for Traceable Beef: An Application of Mixed Error-Component Logit Model
Kar Ho Lim, Wuyang Hu, and Leigh J. Maynard, University of Kentucky; Ellen W. Goddard, University of Alberta
Consumer preferences for milk and yogurt attributes: How health beliefs and attitudes affect choices.
Shannon M. Allen, Ellen W. Goddard, and Anna Farmer, University of Alberta
1076
Consumer Demand Analysis
Monday, 4:30 PM–6:00 PM
Washington State Convention Center, Level 6, Room 608
Selected Paper Session
This session as two papers that examine advertising impacts on food purchases. The other two papers look at the impact education and other factors have on consumer food purchases.
Moderator: Charles R. Rhodes, University of Connecticut
Presentations:
Modeling Advertising Expenditures and Spillover Effects Applied to the U.S. Non-Alcoholic Beverage Industry: Vector Autoregression (VAR) and Polynomial Distributed Lag (PDL) Approaches
Senarath Dharmasena, Oral Capps, Jr., and David A. Bessler, Texas A&M University
What is the Relationship between Education and Food Purchases among Food Insecure Households
John J. Hogan and Joshua P. Berning, University of Connecticut
Spillover Effects of TV Advertising: The Case of Carbonated Soft Drinks
Xun Li and Rigoberto A. Lopez, University of Connecticut
How racial groups and sex of heads of household differ by income and education level in household purchase response to types of sugary soft-drink marketing
Charles R. Rhodes, University of Connecticut
2019
New Trends in Consumer-Market Analysis
Tuesday, 10:00 AM–11:30 AM
Washington State Convention Center, Level 6, Room 608
Selected Paper Session
This session as four interesting papers on new trends in consumer market analysis. How does convenience and social responsibility impact consumers' choice? How are new technologies impacting consumer marketing?
Moderator: Dawn D. Thilmany McFadden, Colorado State University
Presentations:
Convenience as a driver for healthy food choices – The case of seafood
Simone C. Mueller Loose, University of South Australia; Anne Peschel, Bonn University, Institute for Food and Resource Economics; Carola Grebitus, University of Bonn
The Use of Wireless Capability at Farmers Markets: Results from a Choice Experiment Study
Aaron Z. Olanie and Rosa Karina Gallardo, Washington State University
How Corporate Social Responsibility Initiatives are Emerging in the Dairy Sector: an Analysis of Consumer Perceptions and Priorities
Oana C. Deselnicu, Marco Costanigro, and Dawn D. Thilmany McFadden, Colorado State University
2048
Futures and Commodity Markets
Tuesday, 12:30 PM–2:00 PM
Washington State Convention Center, Level 6, Room 607
Selected Paper Session
A session on commodity marketing issues of volatility and risk. Alternative delivery and settlement on a futures market contract is explored and electronic futures market trading is analyzed.
Moderator: Joseph Janzen, University of California, Davis
Presentations:
Price and Volatility Spillover between Livestock and Related Commodity Markets
Veronica F. Pozo and Ted C. Schroeder, Kansas State University
Risk measurement in commodities markets: How much price risk do agricultural producers really face?
Fabio L. Mattos, University of Manitoba; Daniel Henrique Dario Capitani, University of Sao Paulo
Measuring Spatial Integration in Tomato and Onion Markets of Pakistan: An Application of Error Correction Model in the Presence of Stationarity
Heman D. Lohano, Institute of Business Administration
The Quality of Price Discovery and the Transition to Electronic Trade: The Case of Cotton Futures
Joseph Janzen, Aaron D. Smith, and Colin Andre Carter, University of California, Davis
2054
Ten Thousand Labels: Credence Attributes, Product Differentiation, and Information Flows in the Food System
Tuesday, 12:30 PM–2:00 PM
Washington State Convention Center, Level 6, Room 614
Organized Symposia
The objective of this symposium is to present a coherent picture and promote a critical discussion of the current practices, trends and regulations associated with labeling of credence attributes in differentiated food markets. The focus of the symposium is on labels providing information regarding 1) nutritional outcomes, 2) environmental impact, 3) animal welfare, and 4) other ethical considerations.
Organizer: Marco Costanigro, Colorado State University
Moderator: Marco Costanigro, Colorado State University
Panelists: Mariano F. Teisl, University of Maine; Glynn T. Tonsor, Kansas State University; Dawn D. Thilmany McFadden and Marco Costanigro, Colorado State University; Vincenzina Caputo, University of Bologna
Discussant: Jayson L. Lusk, Oklahoma State University
2076
International Consumers and Markets
Tuesday, 4:00 PM–5:30 PM
Washington State Convention Center, Level 6, Room 607
Selected Paper Session
This session is truly international with markets and consumers from Nicaragua, Korea, India and Ghana being studied. Producers' decisions with regard to marketing is evaluated as well as consumers' attitudes about food production.
Moderator: Ting Meng, the University of Georgia
Presentations:
Tomato Farmers and Modern Markets in Nicaragua: A Duration Analysis
Ricardo A. Hernandez and Thomas A. Reardon, Michigan State University
Optimal Bidding Strategy in an Agriculture Commodity Auction in Southern India
S. Aaron Hegde, Daniel Betancourt, and Christina Rico, California State University, Bakersfield
Characteristics of Females in Urban Korea that Influence Attitudes Toward Food Production Practices
Padmanand Madhavan Nambiar and Wojciech J. Florkowski, University of Georgia; Dong-Kyun Suh, Rural Development Administration, Republic of Korea
Food expenditures and Income in rural households in the Northern Region of Ghana
Ting Meng, the University of Georgia; Wojciech J. Florkowski, University of Georgia; Shashidhara Kolavalli, International Food Policy Institute; Mohammed Ibrahim, Fort Valley State University
