Behavioral economics give researchers new tools for understanding willingness to pay for goods as varied as ice cream and fine art.
Moderator: Arzu Aysin Tekindor, Washington State University
Presentations:
Willingness-To-Pay for Functional Dairy Products and the Influence of Starting Point Bias: Empirical Evidence for Germany
Kai-Brit Bechtold and Awudu Abdulai, University of Kiel
Consumer Response to Controversial Food Technologies and Price: A Neuroeconomic Analysis
Brandon R. McFadden and Jayson L. Lusk, Oklahoma State University; John M. Crespi, Kansas State University; J. Bradley C. Cherry, University of Missouri-Kansas City; Laura E. Martin, University of Kansas Medical Center; Amanda S. Bruce, University of Missouri-Kansas City
Strategic self-ignorance and consumption of harmful goods
Linda Thunstrom, HUI; Jonas Nordström, Lund univ; Jason F. Shogren and Mariah D. Ehmke, University of Wyoming
Uniqueness in Art Market: Specialization in Visual Art
Arzu Aysin Tekindor, Washington State University; Vicki A. McCracken,
