Jayson Lusk, Oklahoma State University
Monday, August 1, 8:30 am in Salons E/F
Researchers now have access to tens of thousands if not millions of observations arising from online search and shopping behaviors, retail scanner data, and panel-type surveys, opening the door to making deeper insights about consumer preferences than has previously been possible. This talk will utilize one such data set to study (i) heterogeneity in preferences across consumers for food at home and away from as revealed by structural demand systems, (ii) heterogeneity in preferences for meat products over time as revealed by repeated choice experiments, and (iii) the characteristics of a group of consumers representing a small share of the overall population (vegetarians). Analysis is based on data from the Food Demand Survey (FooDS), a survey that has been repeatedly delivered to over 1,000 consumers every month for over three years.
Jayson Lusk is Regents Professor and Willard Sparks Endowed Chair in the Department of Agricultural Economics at Oklahoma State University. He has a BS in Food Technology and a PhD in Agricultural Economics from Kansas State University. He held previous faculty appointments at Mississippi State and Purdue University.
Lusk is a food and agricultural economist who studies what we eat and why we eat it. Since 2000, Lusk has published more than 170 journal articles in peer reviewed journals, including several of the most cited papers in the profession. He has served on the editorial councils of eight academic journals including the American Journal of Agricultural Economics, the Journal of Environmental Economics and Management, and Food Policy. He was elected to and served on the executive committees of the Southern Agricultural Economics Association, the Western Agricultural Economics Association, and most recently the Agricultural & Applied Economics Association (AAEA) for which he currently serve as the President-Elect. Lusk was named a fellow of the AAEA in 2015.
In 2007, Lusk co-authored a book on experimental auctions and coauthored an undergraduate textbook on agricultural marketing and price analysis. In 2011, Lusk released a book co-authored with Bailey Norwood on the economics of farm animal welfare and also co-edited the "Oxford Handbook on the Economics of Food Consumption and Policy." In 2013 he published the popular book, "The Food Police." His latest popular book is "Unnaturally Delicious: How Science and Technology are Serving up Super Foods to Save the World."