Sherry Frey brings more than three decades of industry experience to her role as VP of Total Wellness at NielsenIQ. With a background in market research, innovation and consulting, she has elevated clients across the fresh foods, consumer packaged goods and wellness industries, providing forward-thinking insights, combined with practical strategies. In addition to leading NielsenIQ’s Total Wellness industry engagement, Frey has been a featured speaker at many national and international industry events and is often sought as a national media and analyst resource on topics related to consumer health, wellness and environmental issues. Her view of health and wellness spans beyond personal health and wellness, encompassing how we collectively think about the health of the planet.
Renowned for her insights into consumer wellness trends, Sherry's extensive background in business, communications and agriculture offers a unique consumer-centric perspective, bridging the gap between farm and fork while elucidating the "food as medicine" paradigm. Prior to joining Nielsen, Sherry held several roles in marketing and communications, often consulting with food, ag and health care companies. A farm kid, Sherry earned a BS in Agribusiness / Ag Journalism from University of Nebraska.
Sherry brings the "consumer voice" to the food systems innovation discussion. Her extensive background in consumer research and work at NielsenIQ, the world’s leading consumer intelligence company, has positioned Sherry as a leading voice in consumer trends including insights into what drives consumer buying behaviors. Her view of health and wellness spans beyond food to also the health of our planet.
Sherry has been a featured speaker at many events and webinars, including as chair of the Food as Medicine Summit, and panelist at Sustainable Brands Summit, New Hope Expo West, Western Growers' Biological Summit, Organic Produce Summit, Consumer Health Products Assoc Summit, National Grocers Assoc and Food Navigator-USA.