Value added meat marketing around the globe: International insights on safety, health, and convenience
Committee on Women in Agricultural Economics (CWAE) and Food and Agricultural Marketing Policy Section (FAMPS) Track Session
In highly competitive meat markets it is important to understand which attributes are especially valued by consumers. This track session will contribute to a better understanding of consumer preferences for value added meats across different countries and simultaneously address different stages of the food chain by acknowledging factors such as breeding, forage (fat content), meat cuts as well as product labeling and packaging. All papers present current empirical studies from countries such as the U.S., Canada, Germany, Italy and Australia.
Organizers: Carola Grebitus, University of Bonn; Simone C. Mueller Loose, University of South Australia
Moderator: Carola Grebitus, University of Bonn
Presentations:
Taste versus Health: Australian Consumers’ Preferences for Marbling and Fat Content in Beef Steaks
Simone C. Mueller Loose, University of South Australia; Wendy J. Umberger, University of Adelaide
Maximizing Value of Canadian Traditionally Raised and Conventional Pork Chops: Are Genomic Markers, Meat Quality or Hog Grade Indicators of the ‘Best’ Value?
Ellen W. Goddard, Heather Bruce, and Graham Plastow, University of Alberta; Jennifer Janz, Alberta Agriculture and Rural Development
Increasing Food Quality, Safety and Convenience and Reducing Food Waste through Innovative Meat Packaging
Judith Kreyenschmidt, Carola Grebitus, and Yvonne Ilg, University of Bonn; Jutta Roosen, Technical University of Munich; Helen H. Jensen, Iowa State University
The Perfect Cut: What do Italian Consumers want from their Everyday Beef?
Gabriele Scozzafava, University of Florence; Simone C. Mueller Loose and Armando Corsi, University of South Australia; Leonardo Cassini, University of Florence